FLAG
Editorial portrait, burgundy jacket and a pale pink hat

Independent fashion × Europe

Swipe for European craft that makes sense

FLAG is the new app that brings independent fashion designers across Europe into the light. Unique pieces, the stories behind them, and exceptional craft — in a few swipes.

FLAG app preview: a recycled-wool jacket ready to swipe
I am a

  • Independent European designers

    Singular talent, far from the big platforms.

  • Authentic craft

    Pieces made with care, with respect for clothing and materials.

  • A discovery experience, by the swipe

    Let yourself be surprised, past your usual habits.

  • A more responsible way to dress

    Supporting local designers for a more lasting kind of fashion.

A singular experience

How does it work?

  1. 1

    Swipe

    Discover designers, univers and pieces of fashion that inspire you

  2. 2

    Match

    Select your favorite articles and flag them in your favorites

  3. 3

    Craze

    Place your order and receive it at home in just a few days

Discover the app
FLAG app preview: the phone in the center, surrounded by swipe cards, a “Made in Portugal” workshop and designer Ana Silva's profile card
A designer drawing a garment pattern by hand

For creators

Show off your craft

Join FLAG and show your work to a passionate community, in France and across Europe. A modern shopfront, built for you.

Learn more
Paris rooftops, the Pont au Change and the Seine quays

Join those who make fashion differently

Designers who work for a unique, ethical and responsible fashion, sign up to hear when FLAG launches, and be part of it.

I am a